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Welcome to the first post in my new series “Macroeconomic Tidbits” – a collection of […]
More often than not, you’re targeting readers in the United States – but did you know that email reaches the inboxes of American subscribers only 76% of the time? According to research from Return Path, the United States has the second worst deliverability rate in the world (second only to Brazil).
What does this mean for you? Simple: There’s no better time to create a strategy to improve your email deliverability. To help you figure out what you can do, I put together this two part series of action steps that you can implement today to ensure that your emails are actually reaching your prospects.
The importance of developing strong, positive relationships within a company cannot be understated. These relationships, between management/ownership and employees, are a major factor in the company’s productivity, efficiency, and employee loyalty. If your employees feel that they are a respected part of the team they tend to be ready and willing to go the extra mile. In this post, I will discuss tips for fostering healthy working relationships within your organization.