Tag: Email Marketing

Marketing Courses and Certifications

By on June 15, 2019 in Business with 4 Comments

Looking to break into digital marketing? Explore a variety of vetted courses and certification programs from the most reputable names in the industry.

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Strategies to Improve Email Deliverability (Part I)

By on January 26, 2014 in Business with 0 Comments

More often than not, you’re targeting readers in the United States – but did you know that email reaches the inboxes of American subscribers only 76% of the time? According to research from Return Path, the United States has the second worst deliverability rate in the world (second only to Brazil).

What does this mean for you? Simple: There’s no better time to create a strategy to improve your email deliverability. To help you figure out what you can do, I put together this two part series of action steps that you can implement today to ensure that your emails are actually reaching your prospects.

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